As the weather cools, millions of people around the world begin to struggle with dry, itchy, irritated scalp that eventually leads to dandruff. It's the elephant in the room that no one wants to acknowledge. We get it. But more people are struggling just like you, and we're here to help.
The vicious cycle
You wash your hair with harsh shampoos that contain harmful sulfates and parabens that strip your hair and scalp of all of their naturals oils, and completely disrupt your scalp's pH levels. To compensate, you then use heavy silicone-laden conditioners that weigh hair down, and eventually create a thick layer of build up on your scalp and hair shaft. To get rid of the build-up, you then use a stronger "clarifying" shampoo that wreaks havoc on your scalp and hair again but stripping away any oils, which then sends oil production into overdrive.
The masked culprit
One of the worst ingredients found in shampoo bottles is alcohol, which goes by many names, and guises. Almost every shampoo contains loads of synthetic perfumes and fragrances which are all alcohol based, and are extremely drying to your hair and scalp. They trick you into thinking that your hair is clean, fresh, and smells like a bouquet or peonies. But what you really get is a bone-dry scalp, and brittle hair. The dry scalp, coupled with the terrible cycle of silicones and parabens mentioned above, causes your scalp to itch like crazy, and eventually flake off. The colder months only exacerbate this.
How to fix your scalp and say goodbye to dandruff
You need to reset your scalp pH. Use a cleanser that doesn't contain harsh detergents, like SHEM Naturals cold-pressed daily hair cleanser. It will effectively cleanse and moisturize your hair and scalp without stripping away the beneficial oils. It's gentle enough to use everyday and contains healing ingredients like aloe extract and cherry bark extract that soothe irritation, while hazelnut and miracle Moringa oil deposit much needed moisture back into the hair and scalp, stopping flaking from occurring. When your scalp realizes that you're there to work with it, not against it, the overproduction of oil will stop, and you'll reach a peaceful balance.
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